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Marketing consulting

We provide a comprehensive range of consulting services designed to develop efficient and effective direct marketing communication strategies for the B2B  and B2C  markets. We specialise in Client acquisition and support and in building relations with Clients and Distribution Networks.

Its implementation covers:

  • identifying the competitive advantages of products and services
  • developing Client communication strategies
  • developing campaign assumptions
  • segmenting customers
  • selecting databases
  • updating and expanding databases
  • analysing databases and marketing campaigns
  • database management
  • the implementation of the programme to manage the process of communication with the customers and suppliers
  • the management of the process of supplies
  • he management and implementation of processes of direct communication with the customers

Thousands of our solutions and concepts found their application in the marketing campaigns of the leader companies. We have introduced into the Polish market the so-called soft sales applied by the whole branch of replaceable sheets publishers. We have developed a strategy to acquire customers in the branch of landline telephones. We have introduced a loyalty programme in the fuel industry which was the first in the market.


To ensure a quotation adjusted to your needs, please fill in the Inquiry on-line.

Polskie Centrum Marketingowe Sp. z o.o.
Poleczki 7, 02-822 Warsaw, tel.: (+48 22) 511 93 00, fax: (+48 22) 511 93 01, pcm@pcm.pl